BIG SMASH

Joe & The Juice partnered with Nick Kyrgios to launch Big Smash, a new shake created to strengthen the brand’s presence in the health and fitness space.
During our time leading the in-house creative team, we directed the campaign’s concept and visual direction, shaping the look, tone and behaviour of the launch across video, packaging, email, photography and social.
In collaboration with Tiny Disco, we brought the production to life.

The campaign rolled out as a full suite of stills and motion assets used globally across all Joe & The Juice locations and digital channels.

Credits:

Campaign Creative Direction & Design - Vitamins Studio (In-house at Joe & the Juice).
VP of Brand - Kasper Garnell (Joe & the Juice)
Production - Tiny Disco
Photographer - Stu Morley